BRAND

Green Common, based in Hong Kong, is a 100% plant-based eatery, online marketplace, and product showcase platform. Their mission is to enact change by empowering people to live healthily and sustainably by providing access to cutting-edge food tech creations. All Green Common products are meat-free, cruelty-free, as well as being locally sourced. 

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BRIEF

With the Moon festival approaching, create non-plastic, fully recyclable, fully compostable protective packaging for six vegan mooncakes, providing natural barriers to oxygen and humidity for a period of up to 6 months at room temperature. With social occasions occurring primarily outdoors due to the COVID-19 pandemic, create a box that can be taken to a picnic and maintain a positive relationship with the environment while taking into account the social implications of a sharing box. 

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ADDLESS MISSION

To link the vegan mooncakes and their eco-friendly packaging through a mission to be ecological, and through the celebration of the Moon festival. Create a truly memorable customer experience that is shareable both in-person and on social media, making plant-based food as attractive as possible, and promoting an eco-friendly lifestyle. Use the latest plastic-free technologies to protect the product for an extended period of time, eliminating waste and providing sustainable solutions to brands and consumers. 

To produce an extremely compact, completely fibre-based box, eliminating the unnecessary wastefulness of typically oversized traditional mooncake boxes, while adhering fully to FSC-certified paper and production methods. In place of plastic, our box will use bagasse material, a by-product of sugar cane processing,  which is 100% recyclable in a paper stream. The ink used in creating the box is made of soy and is solvent-free.