lemony sippet
BRAND
T2 is an international tea brand, based in Australia. This innovative, stand out tea company is known for their playful flavours / packaging and has committed to eliminate plastic from their packaging by using fully reusable, recyclable or compostable materials by the end of 2020. ADDLESS is proud to support and help guide their mission.
BRIEF
TO PACK: 1 sachet of lemon candy flavoured tea
GOALS: create packaging to support the flavour of the product, ignite an emotional connection between the flavour of the tea and the graphics / structure of the packaging; suitable for hand assembly.
ADDLESS MISSION
To create packaging that is glue free and contains no solvent, no plastic coating, minimizes packaging size and materials while protecting content for transport; communicates the client’s brand identity and fulfills brief. We also considered associations with lemon candy, materials and structures that match the brief and how to spark the emotion of traditional lemon candy.
RESULT
A fun candy wrapper structure that takes you back to your childhood, ‘unwrapping’ like a traditional lemon candy! Fills your senses as the sweet flavour of lemon candy tea escapes upon opening; is fully recyclable and biodegradable, made with glueless FSC paper; reusable as fun artwork while maintaining brand display at home; stands out and sparks fun - engaging consumer interaction with the T2 brand, in-store and on social media.
Launched for Christmas, 2019, this product SOLD OUT and scored 5 out of 5 customer reviews!
ADD CONSUMER SATISFACTION, JOY, EMOTION
LESS PLASTIC, SQUARE BOX DESIGN